This is a chance for us to learn a lot, and also a chance to get our production recognized in the transportation industry in general. And when such an opportunity appears - you just don't want to let it pass.
In fact we immediately moved on to another stage - discussion on how we could work together on something deeper. The "serious" industry too often considers games as something controversial and unimportant anyway, and even marketing departments are usually too conservative and concentrated on traditional media to grasp the idea that the thousands and thousand of people playing truck sims are in fact the ideal audience that they could approach through our game.įortunately, when we approached Scania about licensing their trucks for our games, this was not the case. You could have read our grumbling repeatedly here on this blog about how difficult it is for the company our size to even get noticed by the big guys, be them truck and trailer manufacturers or logistics companies. The project is the result of a very productive dialogue we have started with the great guys at Scania CV AB.
So what is this game and why does it even exist when you could argue that we should focus 100% on Euro Truck Simulator 2?
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